In March 2015, South Korean clothing company Litmus announced an endorsement deal with Monsta X, a K-pop group that had been a unit for a handful of months and had only a couple singles to their name. Such is the way of K-pop’s assembly-line system, an art in its own right, and Monsta X are among the latest by-products on the rise, a seven-piece boy band with a hip-hop twist that came together on a reality program called No Mercy.…
In March 2015, South Korean clothing company Litmus announced an endorsement deal with Monsta X, a K-pop group that had been a unit for a handful of months and had only a couple singles to their name. Such is the way of K-pop’s assembly-line system, an art in its own right, and Monsta X are among the latest by-products on the rise, a seven-piece boy band with a hip-hop twist that came together on a reality program called No Mercy.…