Last year Florida rapper Dominic Fike landed a multimillion-dollar deal with Columbia Records on the strength of a string of songs totaling just shy of 15 minutes. The label wasn’t wrong to see Fike as a Soundcloud-rap star in the making: his music is about as transgressive as jaywalking, but his tracks are great at worming their way into your head.…
Last year Florida rapper Dominic Fike landed a multimillion-dollar deal with Columbia Records on the strength of a string of songs totaling just shy of 15 minutes. The label wasn’t wrong to see Fike as a Soundcloud-rap star in the making: his music is about as transgressive as jaywalking, but his tracks are great at worming their way into your head.…