Perfume has been at the top of the Japanese pop scene for more than a decade, so it’s easy to forget that the trio, which formed in Hiroshima in 2000, had once been on the verge of quitting, after a number of their mid-aughts singles didn't perform up to the expectations of their record label. But in 2007, they caught a lucky break when they were selected by Japan's public broadcasting network (NHK) to perform in a high-profile public service announcement for a national recycling campaign.…
Perfume has been at the top of the Japanese pop scene for more than a decade, so it’s easy to forget that the trio, which formed in Hiroshima in 2000, had once been on the verge of quitting, after a number of their mid-aughts singles didn't perform up to the expectations of their record label. But in 2007, they caught a lucky break when they were selected by Japan's public broadcasting network (NHK) to perform in a high-profile public service announcement for a national recycling campaign.…