Illinois native Cole Bennett launched the hip-hop blog Lyrical Lemonade in fall 2013, and it’s since become a blossoming entertainment empire that hosts shows (including July’s Hurt Everybody reunion) and operates its own clothing line. Bennett uses the LL logo—a lemonade carton—on every music video he directs, and since he’s become the most sought-after video director of the Soundcloud-rap generation, it’s emblazoned videos for Chicago breakout emo-rap star Juice Wrld (“Lucid Dreams”), Florida motormouth Ski Mask the Slump God (“DoIHaveTheSause?”), and Pennsylvania Soundcloud-rap heartthrob Lil Skies (“Creepin”).…
Illinois native Cole Bennett launched the hip-hop blog Lyrical Lemonade in fall 2013, and it’s since become a blossoming entertainment empire that hosts shows (including July’s Hurt Everybody reunion) and operates its own clothing line. Bennett uses the LL logo—a lemonade carton—on every music video he directs, and since he’s become the most sought-after video director of the Soundcloud-rap generation, it’s emblazoned videos for Chicago breakout emo-rap star Juice Wrld (“Lucid Dreams”), Florida motormouth Ski Mask the Slump God (“DoIHaveTheSause?”), and Pennsylvania Soundcloud-rap heartthrob Lil Skies (“Creepin”).…